Wednesday, October 17, 2018

Is Your Business Losing Customers by Focusing on Competitors?

A business that becomes so fixated in overcoming competitors, might end up losing its own customers. The focus would shift from serving the needs of clients to mere chest-thumping.



Being the Best in the Industry


Achieving the status of the top company in the industry with all the accolades might not work well for a business in the long-run. Sometimes, the benchmarks that are used to classify a company as being better than others might actually be detrimental to what the clients of such a company want.

This might create the tendency of one business trying to out-do another in certain aspects that might be of no benefit to the clients of such an enterprise.


Being the Best for Your Customer


Each company has its own clientele or way of doing things. Therefore, it would be unwise to be fixated on comparing one to the other.


A business should instead focus on being the best service\ goods provider for its customers rather than being better than any other. Actually, if truly your business proposition is unique, you can never really be better than any other since you are simply different – you can only better yourself.

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