The suffix that every user of the internet sees at the tail end of domain names would indicate whether it is a new generic top-level domain (gTLD) or not. This is currently the newest category in which anyone would be able to register a domain. Considering the factors of cost, marketing and potential competition by large established domains, the success of such new gTLDs can only be known with time.
Just recently, several applicants for new gTLDs managed to sign Registry Agreements with the Internet Corporation for Assigned Names and Numbers' (ICANN). What that means is an even bigger expansion of the internet space that already has millions other domain names. This new development will provide interested organizations with the choice to register a domain with suffixes in Cyrillic, Arabic and Chinese. This means that domain names will no longer be restricted to the all-pervasive English language, but people all over the world will have access to domain names in their very own native languages.
The impact of new gTLDs will not only be restricted to greater accessibility in terms of language, but also presents further benefits to businesses and organisation. An organisation would be able to register a domain based on specific and targeted interets that are relevant to its operations. This means that a business would be better able to leverage on its positioning by enhancing its online brand image. This also offers potential online marketing opportunities, enhanced security of online sites and opportunities for much greater interaction with online users.
The new gTLDs will have to overcome costs of infrastructure management and marketing before any realizable profits. Indeed, the outsourcing companies that cater to infrastructure development and managment would be among the first to benefit from this new era of the internet world. Such names as Verisign, CentralNIC and Afilias come to mind. As long as these new registries flourish, the outsourcing companies would continue reaping the benefits from the annual fees which range from $50,000.00 to $200,000.00.
The real cost, however, to the new gTLDs would be the annual budgets that would cost well up to $2,000,000.00 annually (excluding the application fee by ICANN worth $185,000.00 among other miscellaneous costs). This is made even more of a challenge considering that each new registry would have to compete with the other gTLDs in getting organizations to register a domain with the new suffix.
While the new gTLDs will have to contend with each other, they still have to deal with a much greater and more established fore - the incumbent TLDs. Some of the well-known TLDs that see a threat to their share of existing domain names would definitely pose a much greater challenge. The financial prowess of such established TLDs means that they would force the new gTLDs to use much more revenues on marketing costs in order to overcome the already heavy marketing done by the larger, more established TLDs.
Despite all the evident and unforeseen challenges to new gTLDs, the internet world has seen its fair share of unprecedented happenings. This means that the success of new gTLDs can only be known with time.
New gTLDs
Just recently, several applicants for new gTLDs managed to sign Registry Agreements with the Internet Corporation for Assigned Names and Numbers' (ICANN). What that means is an even bigger expansion of the internet space that already has millions other domain names. This new development will provide interested organizations with the choice to register a domain with suffixes in Cyrillic, Arabic and Chinese. This means that domain names will no longer be restricted to the all-pervasive English language, but people all over the world will have access to domain names in their very own native languages.
Usefulness of the New gTLDs
The impact of new gTLDs will not only be restricted to greater accessibility in terms of language, but also presents further benefits to businesses and organisation. An organisation would be able to register a domain based on specific and targeted interets that are relevant to its operations. This means that a business would be better able to leverage on its positioning by enhancing its online brand image. This also offers potential online marketing opportunities, enhanced security of online sites and opportunities for much greater interaction with online users.
Cost Factors of New gTLDs
The new gTLDs will have to overcome costs of infrastructure management and marketing before any realizable profits. Indeed, the outsourcing companies that cater to infrastructure development and managment would be among the first to benefit from this new era of the internet world. Such names as Verisign, CentralNIC and Afilias come to mind. As long as these new registries flourish, the outsourcing companies would continue reaping the benefits from the annual fees which range from $50,000.00 to $200,000.00.
The real cost, however, to the new gTLDs would be the annual budgets that would cost well up to $2,000,000.00 annually (excluding the application fee by ICANN worth $185,000.00 among other miscellaneous costs). This is made even more of a challenge considering that each new registry would have to compete with the other gTLDs in getting organizations to register a domain with the new suffix.
Challenging Established TLDs
While the new gTLDs will have to contend with each other, they still have to deal with a much greater and more established fore - the incumbent TLDs. Some of the well-known TLDs that see a threat to their share of existing domain names would definitely pose a much greater challenge. The financial prowess of such established TLDs means that they would force the new gTLDs to use much more revenues on marketing costs in order to overcome the already heavy marketing done by the larger, more established TLDs.
Despite all the evident and unforeseen challenges to new gTLDs, the internet world has seen its fair share of unprecedented happenings. This means that the success of new gTLDs can only be known with time.
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